MY LITTLE PONY: Friendship is Magic Rainbow Collection

I used to wonder what friendship could be...  

Well, now we know—it looks a lot like this! An incredible community coming together to make something truly special. We’re in the final stretch, so let’s keep the magic going and finish strong!  

$300,000 | Sticker Sheet 

Unlocked as an add-on. Holo-foil sticker sheet featuring the My Little Pony mane six and Spike. 

Next Up: 

$350,000 | Peeker Sticker Set 

To be added to tiers 5 & above and unlocked as an add-on. Seven single “peeking” stickers featuring the My Little Pony mane six and Spike. 

$400,000 | Tote 

To be added to tiers 5 & above and unlocked as an add-on. A chic tote featuring the faces of the My Little Pony mane six. 

We’ve heard your feedback regarding some additional content, and we’re happy to share that the My Little Pony: Friendship is Magic – Free Comic Book Day 2020 content will now be included in Volume 5! 

And because every volume deserves its moment—we’re also adding a 5th bookmark to the bookmark set, so you’ll have one for each book in the collection. 

Thank you for continuing to make this campaign exceptionally magical.  

For any questions concerning your reserved order, please reach out to [email protected] for the fastest response. 

...until you all shared its magic with me! 

—Your friends at BOOM! Studios 

I used to wonder what friendship could be... 

We’re already halfway through this campaign but it’s been just magical seeing all the passion and excitement we’ve amassed so far. Let’s continue putting on our best pony show and aim for that blue ribbon! 

$225,000 | Second Lapel Pin Set 

Unlocked as an add-on. This set features Fluttershy, Rarity, and Rainbow Dash and their cutie marks as connected pins. Complete the glimmering set of the mane six! 

$250,000 | Keychain Set 

Unlocked as an add-on. Three pastel motel-key style keychains featuring prominent locations in Equestria. A bit of punny pony lore at your fingertips! 

Next up at $300,000 we unlock the next mane event: Sticker Sheet 

To be unlocked as an add-on. Holo-foil sticker sheet featuring the My Little Pony mane six and Spike. 

And then: 

$350,000 | Peeker Sticker Set 

To be added to tiers 5 & above and unlocked as an add-on. Seven single “peeking” stickers featuring the My Little Pony mane six and Spike. 

What a line up! And it’s you making this happen! We’d love to hear more from you so let us know in the comments:  

• What mane event are you most excited about?  

• Who’s your inner pony? 

• Who's the pony you aspire to be? 

For any questions concerning your reserved order, please reach out to [email protected] for the fastest response. 

...until you all shared its magic with me! 

—Your friends at BOOM! Studios 

I used to wonder what friendship could be... 

We are still in the early days of this magnificent pony show, but let’s take a gander at all the events we have unlocked so far! 

$50,000 | Free Matching Digital Editions  

All physical orders will now receive matching digital editions. Each book will be delivered to you through your BackerKit profile in the form of a DRM-free PDF. Shake your hoof thing without any physical limitation! 

$75,000 | Foil Added  

All hardcovers upgraded with foil stamping! Everypony loves a little shine! 

$100,000 | Bookmark Set 

Never lose your place with this set of premium bookmarks featuring various characters from the My Little Pony universe! 

$125,000 | Stickers Set 

Added to physical orders tiers 2 and above & unlocked as an add-on. Add a little bit of holo-magic to anything you put theses stickers on! 

$150,000 | Journal  

Added to tiers 5 and above & unlocked as an add-on. The perfect grimoire to jot down your favorite spells, potions, and more! 

$175,000 | First Lapel Pin Set  

Unlocked as an add-on. This set features Twilight Sparkle, Apple Jack, and Pinkie Pie and their cutie marks as connected pins. An easy and glimmering accessory to any outfit! 

$200,000 | Lanyards 

Unlocked as add-ons. Your choice of a pink and/or dark blue lanyard to carry a little bit of that My Little Pony magic anywhere you go. 

Celestia would be proud—each one is more neigh-worthy than the last. Take a peek at the updated stretch goal chart to see where this show is headed next! Yee-haw~ 

Next up at $225,000 we unlock the next mane event: Second Lapel Pin Set 

To be unlocked as an add-on. This set features Fluttershy, Rarity, and Rainbow Dash and their cutie marks as connected pins. Complete the glimmering set of the mane six! 

$250,000 | Keychain Set 

To be unlocked as an add-on. Three pastel motel-key style keychains featuring prominent locations in Equestria. A bit of punny pony lore at your fingertips! 

For any questions concerning your reserved order, please reach out to [email protected] for the fastest response. 

...until you all shared its magic with me! 

—Your friends at BOOM! Studios 

I used to wonder what friendship could be... 

You blew our horseshoes off! What a neigh-worthy performance you all pulled so far! 

You’ve unlocked: 

$175,000 | First Lapel Pin Set  

Unlocked as an add-on. This set features Twilight Sparkle, Apple Jack, and Pinkie Pie and their cutie marks as connected pins. An easy and glimmering accessory to any outfit! 

$200,000 | Lanyards 

Unlocked as add-ons. Your choice of a pink and/or dark blue lanyard to carry a little bit of that My Little Pony magic anywhere you go. 

Are you ready to keep shaking your hoof thang? Because these rewards should inspire a little shaking. Don’t worry, we have plenty more stretch goals in store! 

Next up at $225,000 we unlock the next mane event: Second Lapel Pin Set 

To be unlocked as an add-on. This set features Fluttershy, Rarity, and Rainbow Dash and their cutie marks as connected pins. Complete the glimmering set of the mane six! 

On the topic of Flexpay (aka Pledge Over Time) for My Little Pony: Friendship is Magic Rainbow Collection—we made the decision to forgo this option due to our expedited fulfillment timeline and current system limitations. For now, we urge you to consider personal Flexpay options with your banks, credit unions, or third-party companies. It is also important to note that once a campaign is live, we are unable to change payment structures. That said, we hear you and understand the interest, and it’s something we will continue to consider for future campaigns. 

For any questions concerning your reserved order, please reach out to [email protected] for the fastest response. 

...until you all shared its magic with me! 

—Your friends at BOOM! Studios